To ensure that the advice given to our clients:
Is in the best interest of the client;
Based on a competitive and reasonable cost for the advice;
That the adviser is able & capable of giving the best advice possible;
Whether or not it results in a sale;
That, at least, the same level of discussion with the client focuses on the negative aspects of a product as well as the positive aspects of a product:
In order to put the client in a position to make a clear & informed choice.
The FSAs 6 Principles of Treating Customers Fairly.
- Culture – Our clients can be confident that they are dealing with a firm where fair treatment of our clients is central to the corporate culture
- Products and Services – marketed and sold by us are designed to meet the needs of identified clients and are targeted accordingly.
- Clear Information – Our clients are provided with clear information and are kept appropriately informed before, during and after point of sale
- Suitable Advice – All our clients receive advice and the advice must be suitable and takes account of their circumstances
- Clients Expectations – Our clients are provided with products that perform as we have led them to expect and the associated service is both an acceptable standard and as they have been led to expect.
- Post Sale Barriers – Our clients do not face unreasonable post sale barriers imposed by us to change product, switch providers, submit a claim or make a complaint.